Branding |Digital Marketing |Communication Planning

Turn your audiences into loyal, purchasing customers in just 30 days!

I attract targeted traffic and drive conversions by creating and optimizing  digital platforms as a Digital Platform Manager, supported by strategies tailored for impact.

My expertise lies in increasing online visibility and conversion rates by delivering targeted marketing messages to the right audience through effective digital project management and the creation of valuable digital hubs for customers.

As a digital project manager, I oversee the creation and management of digital assets with a solid brand strategy, ensuring consistency, appeal, and customer loyalty to drive business growth.

Profile

MSc Digital Marketing

MA in Marketing and Communication

BA English & Literature

Certified Scrum Product Owner(CSPO)

I am a results-driven digital marketing professional, enhancing digital footprints for diverse businesses through inbound strategies. I coordinate projects such as launching professional websites with high-quality content, publishing compelling blog and social media strategy, driving traffic to websites, and boosting Google rankings through targeted SEO.

In digital branding, I ensure a consistent brand presence across all platforms. As a website manager, I oversee every aspect of website management—from launch and optimization to reporting—by combining data-driven insights with creative strategy.

With a keen analytical mindset, I dissect data to inform strategic decisions and craft marketing strategies that resonate with specific audience segments. My decade of experience in digital platform management and customer experience brings a unique strategic edge to digital initiatives, aligning each project with business goals and setting it up for measurable success.

My passion for empowering women inspired me to host a monthly podcast and dedicate my YouTube channel to fostering conversations that encourage women to lead fulfilling lives, balancing career aspirations with personal satisfaction.

What I do

I manage digital platforms, optimizing websites and social media to build cohesive, high-performing brand experiences. My approach includes SEO-focused websites, enhanced user journeys with CRO, and impactful content. With expertise in UI/UX, SEO, CRM, and analytics, I drive strategy using data and insights. I implement tailored inbound marketing for growth and ensure brand consistency with a unified brand kit. Through data-driven optimization, I help platforms perform effectively and grow sustainably.

My analytical skills are finely honed to provide deep insights and recommendations that propel website and social media  platforms toward measurable improvements.

I develop and maintain dashboards and reports to monitor key performance indicators (KPIs) through the use of Looker Studio and provide regular updates to stakeholders regarding the digital platforms performance. 

Through in-depth data analysis, I uncover insights, trends, and optimization opportunities.

Collaborating with cross-functional teams, I develop and execute data-driven marketing strategies to drive conversion on the website.

SKILLS

Enhance brand appeal, define brand identity, and ensure consistent physical and emotional presentation across all digital platforms.

Expertise in CMS, website optimization, HTML/CSS, JavaScript

Strong leadership in managing cross-functional teams and digital projects as a Certified Scrum Product Owner(CSPO).

Proficient in SEO, SEM, social media, and content management.

Advanced skills in Google Analytics (GA4), Google Search Console (GSC), IBM SPSS and looker Studio.

Crafts engaging, SEO-friendly content to boost online presence. 

UX writing skills-creating concise, clear, and helpful text/microcopy that enhances the user experience within digital products, like websites, apps, and software.

Proven ability to collaborate seamlessly with cross-functional teams to achieve common goals and objectives. Led a team of 25 including 22 team members and 3 team leads as contact center and Digital Transformation Manager. Currently leading a team of students in completing MSc Corporate Challenge at University of Surrey with an assigned company.

Work Experience​

Digital Marketing Analyst
University of Surrey MSc Corporate Challenge

February 2024

Lead Digital Project Developer

Assigned to a Brand Governance and SEO Enterprise Company(Cressive DX) for digital marketing optimization strategy. Led a talented team of digital marketing MSc students to develop a comprehensive digital marketing strategy aimed at business growth. Focus areas include:
UI/UX Website Audit: Assessing and making recommendations for enhancing the user interface and experience.
Social Media Management: Engaging users and managing interactions across social platforms.
Event Planning for Business Development: Responsible for planning and promotion of "Breakfast Briefing Q2 2024 for Cressive DX".

ZZ Shop & Pay Later

September 2022

Website Manager & Marketing Coordinator

I spearheaded the website launch of the brand, establishing a strong online presence.
This digital launch set the foundation for the brand's success in the digital landscape.
Data-Driven Marketing
My approach is anchored in data and insights. I consistently analyze target demographics to shape the strategies effectively.
I've successfully implemented data-driven marketing campaigns, content strategies, and SEO initiatives that have led to significant increase in website traffic and sales.

Freelance

May 2022

Web Developer

Designed and developed non-code websites for businesses and non-profit organizations using WordPress.
Collaborated with clients to gather requirements and translate their vision into functional, user friendly websites. Implemented SEO best practices to improve website visibility and search engine ranking.
Provide ongoing website maintenance, updates and troubleshooting to ensure optimal performance.
Managed end-to-end project lifecycles from initial consultation to final delivery, ensuring client satisfaction and timely completion .

Asset and Resource Management Holding Company (ARM HoldCo)

July 2016

Contact Center and Digital Transformation Manager

I drive the evolution of the customer contact channels and digital capabilities in the Pension subsidiary.
This role involved contact center system and process remodeling, sales optimization leveraging on digital and traditional channels, streamlining communication channels.
Effectively collaborate with cross-functional teams to implement and optimize digital transformation initiatives.